To launch a game about an alien invasion in the 60s and the government conspiracy to cover it up, we created a campaign rooted in conspiracy. A series of teaser films, filled with clues, were released online leading up to launch. Fourteen game bloggers were sent crates containing myriad random objects — alien blood, a film strip, mysterious documents. Redacted billboards, web banners, and print also drew gamers into the fiction.
Team One advertising hosts a bi-monthly speaker series called Moonshot featuring creative leaders in business. John Tabis, founder and CEO of The Bouqs Co, has shaken up the 50 billion dollar flower industry by bringing innovation and transparency to an archaic business.
To promote his speaking engagement, we created infographics out of fresh flowers to show how he's affecting the industry. In a second series of promotions we shot bouquets featuring notes from John to his competition.
With the release of new downloadable content from Call Of Duty: Black Ops II, there would be even more COD to play. That said, you just might need a stand-in to help you with your real-life duties. Meet The Replacer.
With over 3 million user created levels, and new ones constantly being added, LittleBigPlanet 2 truly is endless fun. To show that, we created a gaming marathon with the intention to set several Guinness World Records. A team of gamers who would play for 50+ hours straight without ever repeating a level. And we'd stream the whole thing live.
Web banners let people vote on which levels they wanted played next. Live streaming banners gave users a glimpse of the event while driving to our World Record hub. When we wrapped the event, our gamers had set 7 world records, and our site GamingWorldRecord.com had over 3 million hits, 25K tweets, and almost 100,000K Facebook likes in just over 2 days.
IS THE HONDA ACCORD THE BEST ENGINEERED CAR IN THE WORLD? We thought the answer to be YES... for the price that is. With that in mind we created BestEngineeredCar.com to launch the new Accord. The website would pose the question and then answer it by aggregating Accord content from the web including automotive reviews, articles, social media posts, and info from Honda.com. This content would endlessly fill the site allowing users to see for themselves.
When I'm not making ads, I play drums and handle most things artistic for garage rock band The Singles. Album artwork. Music videos. Our online presence. It's a ton of fun. Here are a few examples.
Time Magazine created a web series called YEAR IN SPACE featuring Mark + Tim Kelly, identical twins, both astronauts. Mark Kelly was to spend a year living at the International Space Station so that scientists could research long-term effects of space travel on the body. Throughout the show, he would communicate with his brother Tim back on Earth. We were tasked with creating unique content that could showcase Lexus technology, get PR, and compliment the themes of the show. Here are a few of the ideas we presented.
GT5, like it's prequels, is so jam-packed with features, details, and accuracy, that it took a really long time to complete production on the game. : / We spun that in a positive way to show that those details are what set GT5 apart, making it the bestest, awesomest, most realistic racing game ever.
The 3% Conference was created to shine a light on the disparity between the amount of men and women creative directors working in advertising, women making up only 3% of the total. Team One was a sponsor at a recent event they held in NYC. As part of the sponsorship, we were tasked with "creating swag that people would actually want."
Thus a series of travel mugs featuring dinosaurs making antiquated statements about the workplace was born.
Mobile game WWE Champions allows gamers to experience their ultimate wrestling match-ups. Retro-styled fight posters pitted wrestling superstars from different eras against one another. These ran as a series of online ads on social media.
This series of videos, co-created with Funny or Die, spoofed the Antiques Roadshow and promoted the launch of the HTC Sensation. With its HD screen, download speed, and connection to cloud content, this phone was perfect for people who want to consume the latest on the web and share it with others.
Watch as our host appraises treasures people have found online by estimating their "share value". What's the value of a homemade sword demo? Or a funny guy that's not funny? See for yourself.
Know where your nearest service center is. When your next oil change is due. What special rewards you're privy to as a Lexus owner. And everything in-between. LexusDrivers.com is your digital dashboard, keeping you in touch with everything you need to know about your Lexus.
While at Deutsch, I worked as lead creative on HTC's website redesign. It was a massive undertaking to bring this site to life. In the end, we wanted it to be a simply beautiful site that made it easy for the user to find their perfect phone or tablet.
For the launch of Dr Pepper TEN, we created the very tongue in cheek NOT FOR WOMEN campaign. DP TEN may be diet but it's 10 calories are manly enough to require their own Man Lair and some very manly web banners to boot.
The Man Lair lived on Facebook. This was a place where men could superimpose themselves in manly conquests like shark riding... They could pit Bruce Lee vs. Scarface in a pixel war... Or simply just check the latest sport scores. Web banners supported the TV spots and drove men to their exclusive place on the web.
This 360 campaign was created to bring awareness to 7UP's recycling efforts. In each execution, our recycling messaging would appear over recycled materials or recycled 7UP advertising.
Print ads would be made of recycled paper using bits of vintage ads as backdrops. Billboards would be made out of 7UP cans. New TV spots would be created of old, well loved ads. Wild postings would feature recycling messaging over vintage painted signs. And an app would help people find their nearest recycling center.
This campaign brands classic we-don't-take-ourselves-too-seriously-we-just-have-fun iconography with TGI Friday's classic red and white stripes in an attempt to bring back their old-school, irreverent mojo. Why would you put the likes of Hulk Hogan or an El Camino on your menu covers? Why the TGIF not? That ethos was our tagline, one of my contributions to this campaign, along with the work below.
Using Walter White's blue meth as visual device, I created this broken pieces design to show off a variety of new and old Breaking Bad characters. These became a series of online ads and posters for the mobile game BREAKING BAD: THE EMPIRE BUSINESS. I also used this look to concept the launch icons for the game.
For the launch of the girl-centric lilac PSP bundle, I created GirlzPlayToo.com. The website lived within Playstation.com and it allowed girls to explore the capabilities of the PSP, view game trailers, customize their PSP, and play games like "See which character you're most like" a la a typical Buzzfeed quiz.
This print campaign was created to fight the perception that domestic cars are not well built. We ran the same headline over UFO, Bigfoot, and Nessie sightings: AND THE ONLY QUALITY CAR IS AN IMPORT. To the right of the headline and imagery, we listed all the ways that GM sets standards in quality and ingenuity.
For the opening of LA-based BBQ restaurant Maple Block, I was tasked with created a logo mark. The client wanted all of their branding to reflect the hand-crafted feel, so I created a variety of marks that had a wood cut look.
This was a spot I did many moons ago. GM needed a fun way to show off several models for their Summer sales event. Enter orange frisbee.
DIRECTV has several sports packages that they promote throughout the year, NFL Sunday Ticket being the biggest. This is a selection of rich media that I created to get people excited about the upcoming football season and NFL Sunday Ticket.